PEDAGOGICAL FEATURES OF TRAINING GRAPHIC DESIGN BACHELORS FOR PROFESSIONAL ACTIVITY IN THE DIGITAL AGE
DOI:
https://doi.org/10.35774/gsip2026.01.187Keywords:
bachelor-level graphic designers, graphic design education, digital technologies in education, professional competencies, curriculum development, artificial intelligence, interdisciplinary learning, EdTechAbstract
The present article examines pedagogical changes in the system of training bachelor's degree students in graphic design against the backdrop of rapid digitalisation. Based on an analysis of latest international research and educational practices, the paper identifies key trends in curriculum development, teaching methods, technological integration, interdisciplinary approaches, and collaboration with stakeholders. The methodology is founded upon a qualitative analysis of recent research, comparative educational practices, and specific examples drawn from the experience of professional educational institutions. The findings demonstrate that contemporary graphic design education is shifting toward a hybrid model that combines digital competencies, creative thinking, and collaborative skills. However, significant challenges remain, including outdated curricula, insufficient integration with industry, and the underdevelopment of soft skills.
The paper also proposes a set of pedagogical recommendations, including the integration of artificial intelligence into curricula, the expansion of interdisciplinary learning, and developing flexible, personalised educational pathways.
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