INNOVATIVE TRANSFORMATION OF MUSEUMS IN UKRAINE AMIDST CHAIIENGES: A SINTHESIS OF THEORY AND PRACTICE

Abstract

This article explores pathways for the systemic recovery and innovative development of museum institutions in Ukraine amidst the challenges of martial law and European integration. Based on a critical analysis of the scholarly contributions of both domestic and international researchers, a three-phase hybrid model, A.R.G. (Adapt, Recover, Grow), is proposed. This model integrates theories of change management, the social function of museums, and digital transformation with specific action plans to address local challenges. The proposed approach transforms current obstacles into opportunities for creating the museum of the future.

The study attempts to formulate a framework for the systemic recovery of museum institutions by applying contemporary requirements, cutting-edge technologies, and the needs of Ukrainian society. The research is grounded in the scholarly work of both Ukrainian and foreign experts in the field of innovative prospects for museum institutions as cultural entities.

The article outlines innovative perspectives from scholars on effective museum management systems, whose research is based on international practices for preserving global heritage within museums. It also examines the substantial scholarly legacy of Ukrainian museum researchers, which provides a solid foundation for building the future museum. Their advantage lies in analytical work that covers practically the entire spectrum of museum activities: issues of preserving and utilizing Ukraine's cultural heritage, methods for organizing work with cultural monuments, museums, and other cultural institutions.

Research already conducted in Ukraine and abroad can serve as a foundation for creating a new concept of an effective museum institution in the spheres of culture, education, and leisure. Systematizing global experience and adopting a creative approach in the face of modern societal challenges and needs provides a significant impetus for Ukrainian museologists in creating the museum of the future. Utilizing new technologies enables the development of an advanced information and communication structure today. This encompasses not only the computerization and informatization of museums but also a system of continuously active communication channels and information exchange within the nation and through global network alliances and partnerships.